Resources Library by ANA

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023

Authors: Adrian Terron, Anju Joseph, Kavita Mahto

September 27, 2023

Virtual Frontiers

?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...

Catalogue: Congress 2023

Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert

September 27, 2023

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023

Authors: Francky David, Nathalie Coste

September 27, 2023

Shaping the Future in Uncertain Times

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...

Catalogue: Latin America 2023

Authors: Jorge Galvan, Elisa Romo de Vivar Villasana

Company: Danone

April 25, 2023

Enhancing an Advertising Space with a Single-Source View of its Audience

Measuring consumers? responses to advertising stimuli was a foundational demand for the industry. Since the very first days of the commercial use of radio and TV spaces, advertisers have commissioned researchers to find out if their targets were...

Catalogue: Latin America 2023

Authors: Ben Boix, Daniela Martinez, Alejandro Etchart

Company: A+E Networks Latin America

April 24, 2023

From the Click of a Button to Human Insights

COVID-19 changed how we work across the globe. To many it meant working at home rather than in enclosedoffice spaces, which has led employers to innovate work models and transition to hybrid or remote setups. Forthose working with applied...

Catalogue: Congress 2022: 75th Anniversary

Authors: Katharine Diamond, Alessandra Grimoldi, Lea Svendsen

Companies: IS IT A BIRD, Whirlpool EMEA

September 26, 2022

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary

Authors: Deepak Varma, Anna Wilgan, Matt Baldwin

Company: Kantar

September 23, 2022

A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users

Now, let's explore the search word analysis based on the exclusive data of VALUES Inc. with approximately2.5 million Japanese consumers. Search words help us to visualise various user insights hardly reflected intraditional research methods. The...

Catalogue: Congress 2022: 75th Anniversary

Authors: Licaco Tanaka, Akiko Koyasu

Companies: VALUES, Inc.,

September 23, 2022

Everyone Has a La La Land

Imagination which as a concept can arguably be traced back to Aristotle's notion of Phantasia (i.e., mentalimages) and its Latin translation, imagination has been historically viewed as having an important role in allforms of thinking. Scholars...

Catalogue: Creativity. Connections. Community.

Author: Sandeep Dutta

Company: SkyTran

July 18, 2022